Telemarketing can be a profitable and engaging approach to marketing and not necessarily an old practice that was misused and got this reputation of having poor results, being intrusive and not efficient.
Actually, telemarketers are real people that engage in a conversation. They make each phone with the purpose to add value to the other person when they do their job properly. On the other hand, Robocallers are automated machines with pre-recorded messages. The listeners can hear these messages but they cannot respond. People tend to use Robocallers for reminders or certain types of announcements. They’ll never work for marketing as it’s very difficult for them to convert so that it would be a waste of time and money.
While there are companies that use scripts for telemarketing, the good telemarketers will always engage in a natural conversation. The scripts are very general, they include answers that are based on assumptions and can’t cover every scenario in detail, no matter how much information they include. The telemarketers that can ask questions out of the script and find ways to understand the problems of their audience can get better results in the long-term. So, telemarketing is not always scripted.
It is not possible to sell a product to everyone. In every type of marketing, we must focus on our target audience. Telemarketers focus on their target audience as well. It would be a waste of time to call people that they may have no interest in your products. It would be better to use your existing customers to build your contacts and find new prospects.
We can agree that you can get cost-effective conversions with telemarketing. However, this is true only when you have a good strategy. The conversions of a telemarketer depend on the product, the target audience, and the skills of the person. It will take some time to learn these skills or a budget to hire a good telemarketer. In both cases, you need investment in time or money like other forms of marketing as well.
The biggest myth is that telemarketing does not work. The opposite is true because many profitable businesses still use telemarketing for the biggest part of their marketing. If some people make a few phone calls and do not get results, it does not mean that something is wrong with the telemarketing. Usually, the problem is that they need a better strategy before even placing those calls.
Digital marketing is hot these days, but telemarketing is still one of the most effective types of marketing and a great way to get sales. While there are certain businesses that find better results in other forms of marketing, others can get great results. It is not about automated messages, cold calls, or an outdated method. Telemarketing is a great way to communicate with your audience.