As a property agent, you want to market your business and find more potential clients. If you can get more exposure to your listings, you can expect better deals and results in the long-term. Below you can read 5 Marketing Ideas that work for property agents to get started.
Most people do their research on the internet before they make a buying decision. It is logical to search for your business and your listings. Then, it would be great if they could find your website and get the right information from you. With some local SEO and content creation, you can find new potential buyers as well. It is quite easy to add a landing page to get emails or phone numbers. Then, you can contact them and show your available listings.
Influencers have already an audience that you can use it to get some extra exposure. Most competitors will not let you advertise your listings to their followers, but there are many professionals relevant to the property business like designers and mortgage brokers. The benefit of influencer marketing is that your posts can get a lot of engagement. Usually, the price is very low compared to the value that they offer. Of course, you need to do some research to find opportunities in your area.
Most search engines and social media networks have advertising programs. You can pay per click and get more views on your listings. For a few popular advertising programs, you get started with Google Ads, Facebook Ads, and Instagram Ads. The cost per click on the real estate niche is higher than other niches, but your conversions are worth more money as well. Setting up a few ads does not take too much time. You just need to test audiences and the copy of the ads.
You can combine video marketing with anything. If you have some social media accounts, it’s a good idea to add content in video format. You can add the same videos on your website, YouTube, and advertisements. Videos can create positive feelings, engagement, and inform your audience at the same time. Putting yourself in front of the camera has the best possible results, but it’s fine to show videos of your listings, testimonials, or simple informational videos.
Many real estate sellers and buyers find agents from suggestions of other people that they trust. You can simply ask your existing clients to suggest you to others that are interested in your services. They may have friends or relatives that search for the same things. Your buyer’s positive experience can become an effective marketing tool. Sending an email a few months after their purchase would be a great way to ask if everything is ok and request for referrals.
Your marketing efforts do not have to be complicated. All these ways are simple and work for many property agents. You just need to apply one of them consistently to improve your results.