Research has demonstrated that a customer typically engages with a brand up to 20 times before they make a purchase. As such, it is essential for businesses to interact with potential customers across various platforms and through various touchpoints to help them make more informed purchasing decisions.
In today's dynamic business landscape, sales cycles are often longer and more complex than ever before. To effectively reach and engage with customers, businesses need to utilize multiple marketing channels and touchpoints, including email, social media, telemarketing and digital advertising.
Through a multi-channel marketing approach, businesses can create a consistent brand experience and message across all platforms, increasing the likelihood of successful conversions. By understanding the unique needs and preferences of different market segments, businesses can tailor their messaging to specific audiences and engage them in a more personalised and relevant manner.