We are your AI-Powered Sales Development Agency.
We help businesses connect with the right prospects and generate qualified sales opportunities through intelligent outreach and meaningful human conversations. For over 14 years, we have supported companies across Singapore and international markets with our tailor-made Sales Development Services. Our mission is simple: help businesses reach decision-makers, start valuable conversations and build relationships that lead to real business growth.
What makes our approach different is our hybrid model that combines AI-powered prospect intelligence with experienced human outreach. We use modern data tools to identify high-potential companies and decision-makers, while our Sales Development Specialists engage prospects through professional conversations that build trust and uncover genuine opportunities.
In an age where automation is becoming common, we believe that technology should enhance human interaction — not replace it. While AI helps us identify the right prospects, meaningful business relationships are still built through real conversations. Our team represents your brand professionally, navigates gatekeepers and engages decision-makers to secure qualified meetings for your sales team.
Meet Our Team
Bernadette Lim, Chief Growth & Acquisition Strategist
Bernadette Lim is the driving force behind Scenes City, an AI-powered human sales development agency delivering end-to-end Sales-as-a-Service for modern businesses. With deep expertise in Sales Development operations, she has evolved traditional telemarketing into scalable, tech-enabled sales systems that combine human precision with AI-driven efficiency.
Over the years, Bernadette has led high-performing outbound and inbound sales teams, executing full-funnel sales strategies—from lead generation and qualification to conversion and retention. Her work with major clients such as Starhub and Coliwoo reflects her ability to build repeatable, data-driven sales engines that consistently deliver measurable growth.
At the core of her approach is a strong emphasis on operational excellence, quality assurance and regulatory compliance—ensuring that every sales process is not only effective, but also sustainable and trustworthy at scale.
Meet Our Team
Diane Lee, Chief Digital Media Growth Strategist
Diane Lee leads digital growth and demand generation at Scenes City, where she transforms marketing into a scalable, revenue-driving engine within the company’s AI-powered Sales-as-a-Service model. With a strong track record managing over seven-figure advertising budgets, she specialises in building full-funnel acquisition systems that seamlessly connect marketing with sales outcomes.
Her expertise goes beyond traditional digital marketing—focusing on performance-driven strategies that generate qualified leads, optimise conversion pathways and feed high-quality opportunities into the sales pipeline. By leveraging data, automation and AI-enhanced targeting, Diane ensures that every campaign contributes directly to measurable revenue growth.
She has successfully driven growth across multiple industries, with deep experience in beauty and wellness, where precision targeting and customer understanding are critical. Her ability to blend creative storytelling with analytical rigour allows her to craft campaigns that not only capture attention, but convert at scale.
We combine AI-powered prospect intelligence with real human conversations to help businesses connect with decision makers and generate qualified sales meetings.
Proven Lead Generation Expertise
With over 14 years of experience, our sales development specialists know how to engage prospects, navigate gatekeepers and secure meaningful business conversations that lead to qualified sales opportunities.
AI-Powered Multi-Channel Outreach
We combine AI-powered prospect identification with multi-channel engagement including calls, email and digital outreach. This ensures your message reaches the right decision makers through multiple touchpoints.
Professional Human Sales Conversations
Our sales development specialists represent your brand with professionalism and credibility. Unlike automated outreach tools, our team builds genuine conversations with decision makers that create trust and open doors to real business opportunities.