If you are looking for an effective way to compare your pricing or service quality to that of your competitors, mystery calling is the way to go. We use mystery calls to collect valuable data for our clients; through this data, they can evaluate their business competitiveness in relation to competitor businesses. We also use it to evaluate business/brand attractiveness to prospective clients. Mystery calling also helps businesses rate the performance of their employees especially in the area of client-business interaction. This knowledge helps businesses know areas for improvement and training.
Data collected via mystery calling helps with empirical research and reporting; it is an effective tool for improving service quality.