Do you want to know about 5 copywriting hacks that will boost your sales entrepreneurs continuously have to work with texts?
Entrepreneurs continuously have to work with texts. Whatever it is:
• Articles in the blog
• selling texts:
• Descriptions of your product
• Letters to customers.
… You probably want them to be not only informative but also fascinating.
Achieving this is not as difficult as you think. Even if your name isn’t Stephen King, no J.K. Rowling or Dan Brown, you can also write fresh.
And today, I’m going to tell you about five hacks that will seriously improve your copywriting skills.
“Ask this simple question, and then relax and watch the number of responses soar to the skies with the power of the awakened volcano!
Sometimes we are in a hurry to sell, not having time to know the product and its audience. Even business owners, especially beginners, do not always think about their product or service and how to position them correctly.
That’s why the most critical issue in marketing is:
What do we sell?
At first glance, the correct answer is obvious. But it’s not.
Many famous sellers tell the story of a well-known guy named Ray Jacuzzi, who suffered one failure after another, trying to sell baths to physiotherapists. When he asked himself what he was selling in fact, he found the answer: hot jets of water for the house. The answer to this question made Ray’s surname a household name and helped him get rich literally.
A few more examples:
• Selling not railways, but transportation
• Selling not grass seeds, but green lawn
• Selling not mailings, but the ability to get customers smoothly using an efficient and inexpensive advertising channel
Try to answer this question for your product and your customers. So what do you sell really?
This magic key is a metaphor is best hacks of the 5 copywriting hacks
Metaphors are images and words that we use in a figurative sense. A recognized master of metaphor Muhammad Ali liked to say: like a butterfly. It’s a pity, like a bee.” And here are some of the metaphors we use every day: “the tip of the iceberg,” “bone in the throat,” “the lion’s share.”
Metaphors make the text healthy and energetic. A good metaphor saves words, is easy to remember, and leaves behind a long and pleasant aftertaste, like a sip of wine. But there is a rule: do not abuse metaphors in the text. Even in the lushest cake, cream and decorations should be in moderation.
Try adding 2-4 metaphors to the texts of your latest letters. Have they become more reliable, brighter, and easier to perceive?
As an exercise, try to use ten metaphors on any topic every day during the week. Write them in a column in a separate notebook or document. Very soon, you will understand: metaphors come by themselves; you only need patience and attention.
Copywriting is not a cunning game of the mind, but a selling word.
The main character of the advertising text is not a copywriter and not its customer, but a product and a consumer. Everything that a copywriter does, he does for the consumer, based on his needs. Everything that the copywriter writes, he writes in the language of the consumer in words that he understands.
Creating texts is not a spontaneous creative process subject to a rush of inspiration. There is no problem with a writer’s stupor. There is a problem with a lazy researcher.
Use the power of your mind.
Most people are looking for a million excuses and excuses to avoid having to think. So before you sit down at the keyboard, consider the task before you.
“To understand what exactly will work and then write a clear and convincing text, you need to think clearly.
After this conversation, go to bed, and then every morning, let’s call your subconscious.
Young authors lack curiosity. Oddly enough, but it is the young who are accepted to write, not understanding thoroughly in the matter, thinking to “get out” on one writer’s talent.
The six words you should always keep in mind are questions. Who? A what? Where is? When? As? Why? In the case of marketing and mailing, the problems can be formulated as:
• Who is your target audience?
• What do you want to sell her?
• What benefit will your product bring to it, and what is better than its counterparts?
• Why should customers choose you?
• Where is the best place to place your ads?
• When should it be done?
Modern advertising sins bloated over-measure promises and unhealthy glossy optimism. The word “free” does not miss spam filters, and readers it has long filled the stand. When we hear something implausible and fake, our internal spam filter responds skeptically: “Yeah… Of course!”
“The secret of instant enrichment! —, of course…
“Lose weight quickly and painlessly! – Yes, of course…
“Make $1,000 a week just by sending envelopes!”Yeah, of course…
These two words are real tyrants in advertising, able to kill even the most profitable offer. How to defeat them?
“Never promise more than you can prove! And in the title, always combine promise and proof into one, without declaring one without the other.
There is no more robust and reliable way to bypass any shield.
There is another way to get around the skeptical “Aha, of course” – use the design “if… That…” It motivates the reader to act, appealing to him by his interests.
Example: “If you have 20 minutes a month, I guarantee that a financial miracle will happen in your life.” The formula is simple, but it’s worth a try and makes sure it works.
Listen to your internal spam filter more often. And if the lines you’ve written trigger an “Aha, of course” reaction, consider making your text more convincing.